Monthly Marketing Calendar for a Nail Salon

Running out of ideas or simply too tied up to plan your social media posts? We've got you covered for the entire month!

Week 1

Manicure Monday
Kick off the week with a fun video tutorial or time-lapse of a popular manicure. Highlight the products used and any special techniques! It's like having a mini nail class right at your fingertips!

Behind-the-Scenes
Show a fun little clip of behind-the-scenes at your salon! From your workspace to your team and the tools used, it's like inviting clients over for a cup of coffee and a chat — nail salon style!

Feature Friday
Showcase a customer's fabulous nail design or one of your team member's favourite creations. Encourage your followers to join the fun and share their own nail masterpieces using your unique hashtag!


Ready to dazzle your followers with stunning content?


At Gentle Ground, we've got your back! Renting our space isn't just about a pretty backdrop - it's your ticket to a personal content creation team! Our videography services are here to make your nail art shine online. 🌟


Week 2

Nail Art Inspiration
Share a fun carousel or quick video showcasing a variety of eye-catching nail art designs. Include trendy styles and seasonal themes to inspire your followers for their next nail appointment!

Client Testimonial
Let's hear from one of your happy clients! Share a quick video or quote from a satisfied customer. It's like getting a recommendation from a friend—showing your followers firsthand the top-notch quality you put into every nail service.

Flash Sale
Announce a limited-time discount or some nail-tastic savings. Create a sense of urgency with countdown stickers or quick, engaging videos—it's the perfect excuse for some nail pampering!


We are here to help!

Don't let content creation stress you out. Book videography sessions regularly and watch your following grow!
Ready to create some magic?
Let's polish up your brand together!


Week 3

Tips & Tricks
Offer some easy nail care tips and home maintenance advice to keep nails looking fabulous between salon visits. Share expert guidance on maintaining those healthy, beautiful nails to make them stay gorgeous longer!

Meet the Team
Let's shine the spotlight on one of your amazing team members! Have a fun little chat with them about their favorite nail designs and what they love about working at your salon. It's like introducing your clients to your nail artist over a virtual cup of coffee!

Fun Challenge
Start a fun nail art challenge and invite your followers to participate! Showcase the best entries and reward the winners with a special surprise or prize. It's a great way to spark creativity and engage in a unique, exciting challenge!


Lights, camera, nails!

🎥 Professional videos for your socials
💅 Showcase your nail artistry like never before
🚀 Watch your online presence soar!


Week 4

Seasonal or Trendy Designs
Get creative with some nail designs inspired by upcoming holidays, seasons, or the hottest trends! Create eye-catching visuals that'll make your followers want to book their next appointment right away!

Interactive Q&A
Host a live Q&A session or use Instagram Stories' question feature to answer common nail care questions from your followers. It's a fantastic way to engage with your community and having a cozy nail care chat with them!

Salon Tour
Take your followers on a virtual tour of your nail salon! Showcase the cozy ambiance, spotless cleanliness, and welcoming environment. Give potential clients a sneak peek of their future pampering session, helping them feel right at home before they even step through the door!


Additional Friendly Nail Tips!

Stories & Reels:
Use Instagram Stories and TikTok Reels for quick, engaging content like daily specials, quick nail care tips, or trending sounds with nail art.

Hashtags:
Use relevant hashtags to increase visibility. Examples include #NailArt, #ManicureMonday, #NailGoals, and location-specific hashtags.

Engagement:
Regularly engage with your followers by responding to comments, DMs, and participating in trends to keep your content fresh and interactive.

Adjust this calendar based on your salon’s specific promotions, holidays, and local events.

Regularly reviewing the performance of your posts will also help you refine your content strategy over time. It's like getting feedback from your community, helping you create even more fabulous content they'll love!

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