4 ways your brand can embrace equity this International Women's Day

Here are some ways we can commemorate the occasion and spread awareness.

• Collaboration for a Cause

• Women of Today

• Empowering Women

• Giving Back to Society

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International Women's Day is dedicated to celebrating women's achievements, raising awareness about discrimination and taking action to drive gender parity. With @internationalwomensday_global 2023's campaign theme as #EmbraceEquity, here are 4 ways you can commemorate the occasion and spread awareness - Collaboration for a cause, celebrating women of today, empowering women & giving back to society.

Collaboration for a Cause

Collaborate with organisations that support women's rights and gender equality. @awaresingapore, Singapore's leading women's rights and gender equality advocacy group, has been working with various brands for collaborations and events. You can connect with them to volunteer or even give a discounted rate for your beauty treatments to members of the group.

Women of Today

Share your story or clients' stories on their views on equality and how they embrace the differences on your social media platforms. These true accounts can give inspiration and encouragement to other women around the world. You can take reference from how @newbalance shares its female athletes' and ambassadors' stories and experiences across all its owned channels.

Empowering Women

Have you ever consider to be a mentor or a coach to empower those around you? If you have been working on your beauty skills for years, there is a good chance that you are ready to provide mentorship or even a training course. Many local and global companies are already participating in such initiatives to help others. You can be one too. In this new age, collaboration, not competition, makes us works better and allows us to reach higher -

"Alone, we can do so little; together, we can do so much."

Giving Back to Society

Support a non-profitable organisation by volunteering your services, gifting or donating. To be able to give is a blessing in itself. Nail therapists can offer their services and provide manicure treatments at old folks' homes or orphanages; PMU therapists can provide free semi-permanent eyebrow tattoos for cancer or alopecia patients. Many no-profit organisations need our help. Look for one you connect with and bring a smile to those who need it more.

To all the women out there, we salute you. Happy International Women's Day.