Productive Things To Do During the Slow Season at Your Salon
Here are 6 productive ways you can spend those quiet days at your salon.
Upgrade and reorganise your systems and procedures
Spring clean and stock up
Check in with your customers
Plan your marketing calendar
Upskill and receive training
Expand your network
Scroll down to read more!
Now that the busy festive period is over, some of us may decide to travel and spend time with our loved ones; another group may want to use this opportunity to catch up on work. These quiet moments are usually the calm before the storm, a good storm in this context. The better you use this opportunity to prepare yourself, the better prepared you will be for the upcoming months.
Most business owners take this chance to upgrade their systems and procedures and look for various training classes to upskill themselves and their staff. Some may also agree that it is the perfect time to plan your business or marketing strategy for the year. How about you?
For those who need some inspiration, we have five productive ways you can take reference to deal with your quiet days.
Quiet moments are the best time to upgrade your systems and procedures, catch up on accounting backlogs, reorganise appointment scheduling software, file income taxes and improve websites.
It is also a great time to spring clean and wipe down your workstation thoroughly and, at the same time, stock up on those lashes, glues and other working materials.
If you haven't been checking in with your customers regularly, this is the perfect time to follow up with your clients and check on their nails, lashes or brows. Remind them if their packages are expiring, up for renewal or to sign up for new packages.
Plan your marketing calendar with campaigns, advertising, promotions and events. @Canva is a great design tool for creating your social media content. You may also want to follow us on our social media platforms @thegentleground for more ideas and to guide you with upcoming promotions.
Keep everyone relevant, make time to brush up on management skills, and attend masterclasses for new techniques. Our event planning team - gentle planner, brings overseas beauty master trainers to Singapore. And if you cannot travel overseas to attend the beauty course you are interested in, let us know, and we may be able to bring the class to you instead!
Don't forget to network! Your network is your net worth. You never know who you will meet in that next yoga session. Attend networking events similar to what we have at @gentlesociety where you get to meet other beautyprenuers, share ideas, collaborate, order materials in bulk or even hold a class in Singapore together.
Whether you use your quiet days to catch up with life or work, the grand plan is to spend them purposefully. Meanwhile, do drop us an email if there are any topics you would like us to cover in our blog posts. See you at the next one!
